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March 24, 2026 Emma Walker – News Editor News

Meta is offering payments to creators with large followings on TikTok, Instagram, and YouTube in an effort to boost content on its Facebook platform, according to multiple reports confirmed Tuesday.

The program, which has been rolling out over the past several weeks, aims to incentivize creators to cross-post content originally designed for other social media platforms onto Facebook. Creators can earn between $3,000 and $9,000, depending on their follower count and engagement metrics, according to reports from CNBC, BBC, and Inc.com.

While the exact criteria for participation remain somewhat opaque, reports indicate that Meta is targeting creators with a substantial presence on rival platforms. The move is widely seen as a direct attempt to attract users and content away from TikTok and YouTube, both of which are competing for the same audience.

Meta spokesperson declined to comment on the specifics of the program, but confirmed the company is “exploring ways to support creators on Facebook.”

The financial incentives are structured to reward creators for consistent posting. According to Inc.com, creators are expected to maintain a regular posting schedule to continue receiving payments. The program is currently in its early stages, and Meta has not announced a definitive finish date or overall budget.

The initiative comes as Facebook faces increasing competition from newer platforms, particularly TikTok, which has rapidly gained popularity among younger demographics. Meta has been actively seeking ways to revitalize Facebook’s growth and engagement, and attracting popular creators is seen as a key component of that strategy.

The company has also been investing heavily in Reels, its short-form video feature, which is a direct competitor to TikTok. However, attracting established creators with existing audiences on other platforms could provide a more immediate boost to Facebook’s content ecosystem.

It remains unclear how the program will impact creator behavior in the long term, or whether it will be sufficient to significantly shift content creation away from other platforms. Meta has not yet released data on the program’s initial results.