Motorola Renews Premium Partnership With Euroleague Basketball
Motorola has extended its commercial partnership with Euroleague Basketball for a fourth consecutive season, as reported by Sportcal.
The renewal secures the Lenovo-owned telecoms firm’s spot as a premium partner across both the top-tier EuroLeague and second-tier EuroCup club competitions. Motorola first teamed up with Euroleague Basketball in 2024.
Under the terms of the one-year extension, the brand will maintain prominent visibility inside arenas during games and across broadcasts. The placement extends to the competitions’ digital platforms and content output.
Both organizations will continue fan engagement activations, including the seasonal fan vote known as ‘The Motorola Magic Moment’. The partnership focuses heavily on connecting the basketball community through technology alongside community impact projects.
Motorola launched the ‘Bouncing for Good’ community initiative in tandem with Euroleague Basketball’s One Team social responsibility program, with further activations scheduled throughout the current season.
“Over the past three seasons, we have seen this relationship develop into a truly collaborative partnership, combining innovative fan engagement initiatives with meaningful social impact through our One Team program,” Gawain Davies, Euroleague Basketball commercial officer, told Sportcal.
The renewed agreement lands during the same week Euroleague Basketball extended its licensing deal with trading card and collectibles giant Panini. Other top-tier main partners on the commercial roster include Etihad and Experience Abu Dhabi, alongside BKT Tires as the naming rights sponsor of the EuroCup and a premium partner.
Official partners associated with the competitions include Visa, Adidas, Sprite, Spalding, and Emporio Armani. Additional activations for the Motorola partnership are slated to roll out across the current calendar.
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