Morocco’s Poultry Sector: Stable Supply & Prices During Ramadan 2024

Morocco’s poultry sector successfully navigated the peak demand of Ramadan without major disruptions, according to the Fédération Interprofessionnelle du Secteur Avicole (FISA). Despite anticipated increases in consumption, consistent supply was maintained across traditional markets and supermarkets nationwide.

FISA stated that proactive measures taken by industry professionals, including adjustments to production levels and enhanced coordination throughout the supply chain, prevented shortages. From producers to distributors, all segments of the sector mobilized to ensure a continuous flow of products, with adjustments made to processing and logistical operations to maintain quality, and freshness.

While the market functioned smoothly, the sector continues to grapple with challenges stemming from unpredictable weather patterns and rising production costs, particularly for animal feed. Operators reportedly absorbed some of these increased costs to stabilize prices for consumers.

Retail prices for poultry products remained relatively stable during the holy month, with only minor fluctuations observed across different retail outlets. This price stability reflects a balance between supply and demand, supported by the collective efforts of industry stakeholders. According to FISA, retail prices for eggs averaged between 1.33 and 1.50 Moroccan dirham per unit.

The Moroccan poultry industry’s performance stands in contrast to recent experiences in some European markets, which have faced price volatility and even shortages of eggs. Data released in January 2025 indicated a 5% increase in the number of broiler chicks placed, reaching 391,137 million by the end of October 2024, compared to 370,946 million during the same period in 2023. Imports of broiler breeding stock similarly rose by 14% to 3,468 million as of October 2024, up from 3,051 million in 2023. Turkey breeding stock imports increased by 4%, and layer breeding stock imports by 31%, while imports of turkey poults surged by 196%.

In early January 2025, Moroccan Agriculture Minister Ahmed El Bouari met with FISA representatives to discuss the sector’s outlook and preparations for Ramadan 1446. During the meeting, FISA affirmed that all necessary arrangements were in place to ensure a normal supply of poultry and eggs. The organization reiterated its commitment to maintaining a consistent supply and strengthening the resilience of the sector, while also calling for continued vigilance to preserve market stability and consumer confidence.