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Morocco Tourism sees Dip as MREs Opt for Cheaper Destinations
Table of Contents
- Morocco Tourism sees Dip as MREs Opt for Cheaper Destinations
- Understanding the MRE Impact on Moroccan Tourism
- Frequently Asked Questions About MRE Tourism in Morocco
- Why are fewer MREs visiting Morocco this summer?
- Which destinations are MREs choosing rather of Morocco?
- How did MREs contribute to Moroccan tourism last year?
- What specific costs have increased for MREs traveling to Morocco?
- Are cities like Agadir and Marrakech experiencing a decline in MRE visitors?
- What was the overall visitor increase for Morocco in the previous year?
By Lucas Fernandez |
Moroccan coastal resorts and cities like M’diq, Saïdia, and Agadir are experiencing unusually low occupancy rates this summer, with reports indicating a critically important absence of Moroccans Residing Abroad (MREs). Even popular destinations such as Marrakech are struggling to reach 50% hotel occupancy, a stark contrast to previous years when demand frequently enough outstripped supply.
This downturn follows a strong performance in 2024, when MREs contributed substantially to Moroccan tourism, with 8.6 million returning to the country, marking a 17% annual increase. The overall visitor numbers reached 17.4 million, including 8.8 million foreign tourists, up 23%.
Industry professionals attribute the current decline to the escalating cost of living. Soaring prices for plane tickets, seasonal rentals, restaurant meals, and private beach access are reportedly deterring many MREs. Consequently, a growing number of Moroccans living abroad are choosing alternative holiday destinations such as Turkey, Spain, Portugal, Egypt, and the Balkan countries, citing more competitive pricing and offerings that better align with their expectations.
Understanding the MRE Impact on Moroccan Tourism
moroccans Residing Abroad (MREs) have historically been a vital segment of Morocco’s tourism industry. Their return during summer months provides a significant economic boost to coastal towns and major cities, supporting local businesses from hotels and restaurants to markets and transportation services. The trend of MREs choosing domestic destinations for their holidays has been a cornerstone of the country’s tourism strategy for decades, reflecting a strong connection to their homeland and a desire to reconnect with family and culture.
though, the tourism sector is inherently sensitive to economic factors. Fluctuations in global and local economies, currency exchange rates, and the cost of travel can all influence travel decisions. When the cost of visiting Morocco increases significantly, MREs, like any other traveler, will evaluate alternative destinations that offer better value for their money. This dynamic highlights the importance of maintaining competitive pricing and a high-quality visitor experience to retain this crucial demographic.
Frequently Asked Questions About MRE Tourism in Morocco
Why are fewer MREs visiting Morocco this summer?
Fewer MREs are visiting Morocco this summer primarily due to the increased cost of living, including higher prices for plane tickets, seasonal rentals, and dining out.
Which destinations are MREs choosing rather of Morocco?
MREs are opting for more affordable destinations such as Turkey,Spain,Portugal,Egypt,and the Balkan countries.
How did MREs contribute to Moroccan tourism last year?
Last year, 8.6 million MREs returned to Morocco, contributing to a 17% annual increase in MRE visitors and supporting overall tourism growth.
What specific costs have increased for MREs traveling to Morocco?
Increases have been noted in the prices of plane tickets, seasonal rentals, restaurant meals, and services at private beaches.
Are cities like Agadir and Marrakech experiencing a decline in MRE visitors?
yes, cities like Agadir and Marrakech, historically popular with MREs, are reporting lower occupancy rates and fewer visitors this summer.
What was the overall visitor increase for Morocco in the previous year?
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