Morocco to Host Dutch Tourism Industry, Boosted by New Flight Route
Rabat, Morocco is set to become a central hub for European travel leaders as it hosts teh annual congress of the Dutch Tourism Industry Federation (ANVR) in 2025, under the theme “Connecting.” The three-day event will gather key figures from tour operators, airlines, financial institutions, insurance companies, media, and academia.Co-organized by the Moroccan National Tourist Office (ONMT), the congress aims to showcase Morocco as a premier destination and foster new business partnerships.
Achraf Fayda, director General of the ONMT, stated, “By hosting ANVR 2025, Morocco affirms its place among the major global tourism destinations. It is a strategic step to strengthen our presence on the Dutch market and a source of pride to see Rabat, City of Lights, cultural capital, becoming the focal point of European travel leaders.”
The announcement comes amidst strong growth in tourism from the Benelux region. As of late August 2025, Belgium saw an 11% increase in visitors, while Dutch tourism rose by 14% compared to 2024.
Further enhancing connectivity, Transavia inaugurated a new direct flight route between Amsterdam and Rabat on November 13, 2025. Operating twice weekly (Thursdays and Sundays), this new route will position Rabat as an attractive destination for short breaks and business travel, and will provide easier access to explore cities in northern and central Morocco, including Tangier, Chefchaouen, Fez, and Meknes.
The ONMT views these initiatives as crucial to securing and expanding its presence in key European markets, solidifying Rabat’s position as a leading destination.
