NBC News’ Today ended 2025 on top, winning the week of December 29th in both total viewers and the key Adults 25-54 demographic. However, ABC News’ Good Morning America was the only morning show to increase viewership week-over-week.
NOTE: Good Morning America was retitled GMA-ABC on December 29, 2025, and January 2, 2026. Today and CBS Mornings where retitled Today-TS and CBS Morn on January 2, 2026. These retitled broadcasts, along wiht special editions on December 31, 2025, and January 1, 2026, are excluded from weekly and season averages.
Nielsen’s national live+same-day big data plus program ratings show GMA averaging 2.688 million total viewers and 467,000 in the A25-54 demo. It’s the only morning show to see gains in either category, increasing demo viewership by +6% from the previous week. Compared to the same week in 2024, GMA is up +6% in total viewers and +9% in the demo.
Today led with 2.836 million total viewers and 561,000 in the demo. However, it experienced a -1% decline in total viewers and a -6% drop in the A25-54 demo compared to the prior week. Year-over-year, Today is up +12% in total viewers but down -4% in the demo.
CBS Mornings reached 1.661 million total viewers and 231,000 in the A25-54 demo. The show saw declines of -6% in total viewers and -17% in the demo week-to-week. Compared to the same week in 2024, CBS Mornings is down -9% in total viewers and -30% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,688,000 | 2,836,000 | 1,661,000 |
| • A25-54: | 467,000 | 561,000 | 231,000 |
4th Quarter 2025
Today was the most-watched morning show throughout the fourth quarter of 2025, surpassing Good Morning America in both total viewers and the adults 25-54 demo.
Today finished the quarter with 87,000 more total viewers than GMA.
both Today and GMA saw overall gains in the fourth quarter, while CBS Mornings was the only show to lose viewers in both measured categories.
Specifically, GMA averaged 2.78 million total viewers and 480,000 in the A25-54 demo for the quarter, up +7% and +4% respectively from the third quarter.
Today led with 2.867 million total viewers and 601,000 in the A25-54 demo.The show grew by double digits, increasing +17% in total viewers and +11% in the demo compared to the third quarter.
CBS Mornings ranked third with 1.914 million total viewers and 298,000 in the demo. It was up +7% in total viewers but down -1% in the demo compared to the third quarter of 2025.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,780,000 | 2,867,000 | 1,914,000 |
| • A25-54: | 480,000 | 601,000 | 298,000 |
Source: Nielsen,NTI Total Viewers,Adults 25-54,and Adults 18-49 National live + Same Day Big Data Plus Panel Program ratings. Current Week (w/o 12/29/25), Previous Week (w/o 12/22/25), and Year-Ago Week (w/o 12/30/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–1/4/26) and 2024-2025 Season (9/23/24–1/5/25). Live+7/Most Current: 4Q25: 9/22/25 – 12/28/25, 3Q25: 6/30 – 9/21/25 and 4Q24: 9/23/24 – 12/39/24. beginning 12/26/22, averages are based on big data + panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing.Averages based on regular telecasts.
