The $700,000 corolla: Why Unconscious Spending Erodes Wellbeing
MONTREAL – November 30, 2025 – The pursuit of happiness is often paved wiht purchases, but a growing body of evidence suggests manny of those acquisitions are quietly diminishing financial security and, paradoxically, overall wellbeing. Even seemingly modest lifestyle choices, like owning a new vehicle, can accumulate into staggering long-term costs – possibly exceeding $700,000 over three decades for a Toyota corolla, according to recent analysis. This revelation arrives as Canadians grapple with rising inflation and economic uncertainty, prompting a critical re-evaluation of spending habits.
The escalating cost of living frequently overshadows the cumulative impact of everyday expenses. while saving may seem unfeasible for those in precarious employment or earning low wages, for individuals with stable incomes, a lack of savings isn’t unavoidable; it’s a consequence of frequently enough-unconscious decisions. This isn’t simply about frugality, but about understanding the true cost of desires and avoiding future regret. A core driver behind these choices, experts suggest, is a deeper sense of emptiness that material possessions attempt to fill.
Facing the true cost of things is a crucial step toward financial health. It’s not about denying oneself enjoyment, but about making informed choices. The article ”Cellular telephony: 90% of your bill paid in vain,” published by La presse on 2025/11/23, illustrates how hidden costs can drain resources without delivering commensurate value. Similarly, a report by Protect Yourself highlights the trend of increasingly large homes, and the associated financial burdens.
Research further supports the link between financial wellbeing and happiness.A 2018 study from the University of Reading, “housing and Happiness: an empirical study,” explored the complex relationship between housing and subjective wellbeing, revealing that while housing is important, its impact on happiness is often less important than factors like financial security and social connections. Ultimately, recognizing the true cost of our choices-whether a new car or a larger home-is the first step toward stopping payments “in a vacuum” and building a more secure and fulfilling future.
