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MLB Advanced Media Content Employees Vote to Unionize with WGAE

November 15, 2026 Alex Carter - Sports Editor Sport

One hundred twenty-seven Major League Baseball Advanced Media content department employees have voted to unionize with the Writers Guild of America East.

The organizing employees produce and create digital material in English, Spanish, and Japanese for the league. Following the collection of majority union cards, Major League Baseball Advanced Media and the Writers Guild of America East agreed to an independent election. The American Arbitration Association administered that vote and confirmed the majority support.

The formal recognition gives the digital staff a collective voice in future workplace negotiations. Staff members span multiple language teams supporting the league’s digital footprint.

“Immediately upon being informed by the WGAE of their efforts to organize our Content staff, MLB worked cooperatively and in good faith to identify the appropriate Bargaining Unit and to respect the rights of the affected Employees to decide whether to Unionize,” Major League Baseball stated regarding the process.

“We look forward to working with the WGAE as their new representative,” the league added.

The official league web operations produce extensive daily coverage, interactive features, and apps for baseball fans globally. WGAE President Tom Fontana addressed the expansion of labor representation into digital sports media following the vote.

“The Guild is excited to welcome more workers from the sports industry into the labor movement,” Tom Fontana said.

“The official MLB website and app produces quality content for baseball fans around the world and this bargaining unit now has earned a seat at the table with Major League Baseball to negotiate a fair first union contract,” Fontana said.

The newly formed bargaining unit now prepares for initial contract talks with league management.

Disclaimer: The insights provided in this article are for informational and entertainment purposes only and do not constitute medical advice or sports betting recommendations.

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