Miley cyrus is the New face of Maison Margiela,Marking a Bold New era for the Brand
New York,NY - August 29,2024 – In a striking departure from traditional fashion campaigns,Maison Margiela has tapped pop superstar Miley Cyrus as its first-ever celebrity face. The announcement, made August 28th, features a series of raw and intimate portraits shot by renowned Italian photographer Paolo Roversi, showcasing Cyrus in pieces from the house’s Fall 2025 avant-première collection.
The campaign imagery, as reported by WWD, presents Cyrus in a new light – immersed in the core aesthetic of Margiela. Oversized leather pieces and boldly painted accessories are central too the look, but perhaps the most arresting images depict the “Plastic Hearts” singer nude, her body adorned with white paint in a direct homage to Margiela’s signature “bianchetto” technique, first introduced in 1989.
This isn’t a sudden alignment; Cyrus has long been a devotee of the avant-garde fashion house. She publicly endorsed Margiela in 2023 during the promotion of her single, “Used To Be Young,” and has consistently chosen the brand for high-profile red carpet appearances, including the 2024 Grammys and the 2025 Vanity Fair Oscar party.
“Standing naked for a fashion campaign felt major; all I wore was body paint and the signature painted Tabi boots,” Cyrus stated, reflecting on the experiance. “In that moment, Margiela and I became one.”
The choice of Cyrus signals a significant shift for Maison
