Middlesbrough Football Club unveiled a modernized crest design on July 26, 2023, marking the first important alteration to the clubS visual identity in nearly 90 years. The new emblem aims to honor the club’s rich history while projecting a forward-looking vision for the future.
The redesign, a project initiated in early 2023, involved extensive consultation with supporters, club officials, and heritage experts. Middlesbrough FC states the update seeks to strengthen the club’s brand and appeal to a broader audience, both domestically and internationally. The crest retains core elements of the original - the lion rampant and the town’s castle - but presents them with a cleaner, more contemporary aesthetic.
Key changes include a streamlined lion design, a bolder color palette reflecting the club’s traditional red, and the removal of the surrounding circle and text. The club’s full name, “Middlesbrough Football Club,” is now incorporated into a wordmark positioned beneath the crest.
Fans can find detailed information about the crest redesign, including a comprehensive FAQ, on the club’s official website: https://www.mfc.co.uk/. Additional club information, including safeguarding policies, privacy notices, cookie policies, career opportunities, and contact details, are also available online. The website is built on a platform by Urban Zoo.
