Michael Jackson and Lady Gaga see streaming increases on October 31

Michael Jackson’s “Thriller” generated approximately 10.1 million official on-demand U.S. streams on October 31, 2026, anchoring a holiday streaming surge that also lifted unexpected tracks like Rick James’ “Super Freak” and October Country’s “My Girlfriend Is a Witch,” billboard.com reported.

Streaming Numbers for Unexpected October 31 Tracks

Halloween playlists frequently absorb tracks that lack traditional spooky themes. Rick James’ 1981 funk song “Super Freak” pulled in 1.2 million official on-demand U.S. streams on October 31, marking a 328% gain over the 273,000 streams it received the previous Saturday, October 24, according to billboard.com. Camila Cabello’s 2020 single “My Oh My,” featuring DaBaby, accumulated 405,000 streams on October 31, representing a 192% increase from the prior week. Meanwhile, the late-1960s psychedelic rock song “My Girlfriend Is a Witch” by October Country generated 493,000 streams on October 31, a 505% jump from 82,000 streams on October 24.

Music video associations also influenced seasonal streaming habits. The Backstreet Boys track “Everybody (Backstreet’s Back)” rose 203% to reach 890,000 streams on October 31, aided by its horror-themed visual narrative.

Lady Gaga Catalog Growth on Halloween

Lady Gaga’s music catalog gathered 10.57 million official on-demand U.S. streams on October 31, according to Luminate data cited by billboard.com. That total reflects a 65% increase compared to the 6.39 million streams recorded on October 24. Her track “The Dead Dance,” a synth-pop single featured on the second season of the television series Wednesday, collected 1.14 million streams on October 31, up 414% from 222,000 the week prior. Her dance-pop track “Abracadabra” climbed 232% to reach over 1.04 million streams on October 31, while the 2011 track “Bloody Mary” achieved 1.37 million streams, marking a 91% increase from October 24.

Michael Jackson and The Hot 100 Chart Race

“Thriller” recorded a full-weekend total of approximately 16.4 million streams when combining 4 million streams on Friday, October 30, 10.1 million streams on October 31, and 2.3 million streams on Sunday, November 1, Yahoo reported. That weekend figure represents a 36% increase from the 12.1 million streams the song amassed during the Halloween weekend in 2025.

Despite the streaming volume, industry analysts project that “Thriller” will continue to creep closer to claiming the Hot 100’s Halloween top spot.

Other seasonal tracks experienced strong early figures during the week preceding the holiday. Tame Impala’s “Dracula” pulled in over 1.1 million streams on Saturday, narrowly leading Rockwell’s “Somebody’s Watching Me” and Ray Parker Jr.’s “Ghostbusters.”