Ford CEO Farley Addresses Red Bull Stability,Future of Hybrid Power in F1
LONDON – ford CEO Jim Farley has affirmed the company’s commitment to its 2026 Formula 1 partnership with Red Bull,despite recent upheaval within the team,while outlining how the sport’s strategic direction has reinforced the value of the collaboration. Speaking publicly, Farley indicated Ford’s initial attraction to Red Bull stemmed from its “irreverent” image, a contrast to established F1 teams, but the partnership has evolved to become a key component of Ford’s differentiation strategy in a rapidly changing automotive landscape.
Farley revealed that the importance of performance – and specifically, hybrid engine technology – has exceeded initial expectations. “Performance has turned out to be a much bigger thing for the company than I thought four or five years ago when we started this journey,” he stated. He emphasized Ford’s belief that high performance will be “partially electric, not fully electric and not fully ICE,” positioning the current hybrid formula as crucial for the brand’s future. This strategic alignment is particularly relevant as competition intensifies with Chinese EV manufacturers in Europe, where cars are becoming “more of a commodity.”
The discussion also touched upon the recent controversy surrounding former Red Bull Team Principal Christian Horner, who was subject to allegations of misconduct.Farley carefully addressed the situation,stating,”Christian did a lot for Red Bull Racing…did so much for the industry,the sport. I don’t think we would use those words to be ‘relieved.'” He underscored the importance of “stability” within a successful motorsport program, adding that any disruption “is not good for any business.” Farley expressed confidence that the current situation provides a “stable situation from a talent standpoint, sponsor standpoint, driver standpoint” heading into the 2026 season.
Farley acknowledged the challenge Red Bull faces in establishing its own powertrains company for the 2026 regulations, referencing Mercedes F1 boss Toto Wolff’s comparison to “climbing Mount Everest.” He concluded, “We have a lot to do, but so does he. So does everyone.”
