Meghan Markle Launches Orange Marmalade,Expanding ‘As Ever’ Lifestyle Brand
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Montecito,California – Meghan,Duchess of Sussex,broadened her lifestyle brand,As Ever,on Tuesday with the release of a conventional British orange marmalade. The launch coincided with the premiere of the second season of her Netflix docuseries, With Love, Meghan
, signaling a continued strategy of aligning product releases with key media moments.
The new marmalade joins a refreshed collection of As Ever offerings, including a variety of teas, baking mixes, and the brand’s signature flower sprinkles. This expansion builds upon the foundation laid by American riviera Orchard, the original name of the venture, which was rebranded to As Ever earlier this year.
A Taste of British Tradition
Described by the brand as “golden and fragrant, with a lively zest that lingers,” the orange marmalade is a deliberate nod to classic British culinary traditions. Marmalade, a staple of the British teatime, offers versatility beyond the breakfast table. As Ever suggests enjoying the preserve spread on toast, swirled into yogurt, paired with cheese, or even utilized as a glaze for savory dishes like roast chicken and baked goods.
The marmalade is available in two sizes: a standard jar priced at $9 and a keepsake jar retailing for $24.
From Strawberry Jam to a Growing Brand
Meghan’s foray into the world of fruit preserves began with a personal touch. She initially gained attention for gifting homemade strawberry jam to a select group of celebrity friends, including Mindy Kaling, Chrissy Teigen, and Abigail Spencer. This early gesture highlighted her passion for homemade goods and laid the groundwork for what would become a full-fledged lifestyle brand.
The launch of As Ever represents a strategic pivot,blending Meghan’s American roots with a clear embrace of British culture – a move likely influenced by her life as a member of the British Royal Family. The timing of the relaunch, synchronized with the Netflix series, demonstrates a sophisticated understanding of media synergy and brand building.
The As Ever brand aims to curate a collection of elevated, everyday essentials, reflecting Meghan’s personal style and values. The marmalade, like othre products in the line, emphasizes quality ingredients and a focus on mindful living.
Disclaimer: This article provides information about a commercial product launch.It is indeed not intended to provide financial or investment advice.
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