MAAF Seeks Marketing Targeting Manager to Drive Personalized Campaigns
Chauray, France – MAAF is actively recruiting a Marketing Targeting Manager (F/M) to join its “CRM Marketing” team, with a start date targeted for October 9, 2025. The position, identified as Offer no. 3575435, will focus on optimizing direct marketing campaigns for the MAAF brand.
The role, based in Chauray (46.360303, -0.375073), involves strategic targeting, channel recommendations, file construction, and ensuring compliance with GDPR regulations. The prosperous candidate will collaborate with marketing project and content managers to enhance campaign performance through hyper-personalization and marketing automation.
Key responsibilities include analyzing campaign deliverability (open and click rates),conducting targeted studies like segmentation and scoring,and contributing to innovation by testing new channels such as RCS and conversational SMS.
MAAF seeks a candidate with a higher education background in Statistics/Data sciences and experience in scoring and marketing targeting. Proficiency in SQL is required, with knowledge of SAS, UNICA, or similar campaign and data visualization tools considered a plus. Desired attributes include rigor,analytical skills,curiosity,creativity,and strong communication abilities.
The team, led by Audrey, comprises 15 members and operates within a flexible work environment offering both office and teleworking options. The company’s industry is categorized as “Other insurance.”
