Marketing Program & Partnership advisor Role Announced at METRO
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Montreal, Quebec – METRO announced today a permanent opening for a Marketing Program & Partnership Advisor at its head office in Montreal. The position, identified as submission number 43565, falls within the Administration category and reports to the Loyalty and Customer Engagement division. This strategic hire underscores METRO’s commitment to strengthening its customer loyalty initiatives and expanding key partnerships.
About the Role
The Marketing Program & Partnership Advisor will contribute to the execution of marketing strategies for the coalition and partnerships within METRO’s ‘Moi‘ program. Responsibilities include website content management, collaboration with operational teams, performance tracking, and the development of new partnerships-notably within the banking sector and beyond. The role also involves contributing to the evolution of the rewards program and personalized dialogue activities.
Key Responsibilities
The accomplished candidate will coordinate and execute loyalty projects and communications specifically for the ‘Moi’ program and its partnerships. This includes planning and managing program contests, developing work schedules, and ensuring alignment with the program’s brand guidelines. Active participation in multidisciplinary marketing meetings, such as coalition marketing campaigns, is also expected.
A critical aspect of the role involves monitoring key performance indicators (KPIs), analyzing results, and taking action based on those findings. The advisor will manage relationships with business partners and agencies, identifying and mitigating potential risks. Furthermore, they will document best practices, establish efficient processes, and provide training to other teams as needed.
Budget management, annual loyalty plan development, and collaboration with operations and customer service departments are also core responsibilities. The advisor will develop internal communications, conduct competitive analysis of loyalty programs in Canada, and stay abreast of innovations in loyalty and relationship marketing.
Assisting the director and team lead with strategic and operational projects, including the preparation and presentation of executive summaries, is also part of the role.
Did you know?
Effective loyalty programs can increase customer lifetime value by as much as 50% according to Bain & Company.
Qualifications
Applicants must hold a bachelor’s degree in marketing or communications (or equivalent) and possess three to five years of experience in promotion and marketing management within a loyalty program. Experience in direct marketing and retail-particularly in the grocery sector-is considered an asset. Proficiency in Microsoft Office is essential.
The ideal candidate will demonstrate strong teamwork skills, exceptional organizational abilities, attention to detail, and the capacity to manage budgets and deadlines. Analytical skills and knowledge of database management practices in a direct marketing context are also required. Bilingualism (French and English) is essential due to interactions with external partners.
Additional Assets
- Professional environment knowledge
- Commitment to quality work and service
- Technical and professional expertise
- Interpersonal communication skills
- Prioritization and time management
- Autonomy and creativity
- Innovation management
Pro Tip:
Focus on personalization within your loyalty program to create a more engaging experience for customers.
Benefits of Joining METRO
METRO offers a comprehensive benefits package, including a flexible work schedule, hybrid telecommuting options, comprehensive health insurance, a competitive retirement plan, generous vacation policies, personal days, employee assistance programs, free parking, professional development opportunities, and electric vehicle charging stations.
| benefit | Details |
|---|---|
| Work Schedule | Flexible, promoting work-life balance |
| Telecommuting | Hybrid model |
| Insurance | Comprehensive coverage from day one |
| Retirement | Highly competitive plan |
METRO is committed to fostering an inclusive work environment that reflects the diversity of the communities it serves. The company values, respects, and leverages diverse backgrounds, experiences, and perspectives to drive innovation and better understand its customer base. Reasonable accommodations will be provided to candidates with disabilities throughout the recruitment process.
Do you believe a strong loyalty program is essential for retail success in today’s competitive market? What innovative features would you incorporate into a modern rewards program?
the Evolving Landscape of Loyalty Marketing
Loyalty marketing has undergone a meaningful conversion in recent years,moving beyond simple points-based systems to encompass personalized experiences,experiential rewards,and data-driven insights. The rise of digital technologies and changing consumer expectations are driving this evolution. According to a recent report, marketers’ use of customer loyalty program platforms is projected to grow 80% in the next two years [[1]]. This growth is fueled by the need to build stronger customer relationships and increase customer lifetime value.
Frequently asked Questions
- What is a loyalty program? A loyalty program is a system that rewards customers for repeat business and engagement with a brand.
- Why are loyalty programs crucial? They build long-term customer relationships, increase customer retention, and drive revenue growth.
- What are the key components of a successful loyalty program? Personalization, relevant rewards, and seamless integration with customer touchpoints are crucial.
- How can METRO’s ‘Moi’ program benefit customers? It offers exclusive perks, personalized offers, and a rewarding experience for loyal shoppers.
- What skills are essential for a Marketing Program & Partnership Advisor? Strong analytical skills, communication abilities, and a deep understanding of loyalty marketing principles are vital.
We encourage you to apply and join our team! Please share this opportunity with your network and let us know your thoughts in the comments below. Don’t forget to subscribe to our newsletter for the latest industry news and insights.
