Marketing Executive Testifies in Yella Beezy Murder-for-Hire Trial Regarding Mo3 Shooting
Marketing Executive Defends Response Plan at Yella Beezy Trial
A marketing executive took the stand at the murder-for-hire trial of Yella Beezy, defending her decision to craft a response following the fatal shooting of rapper Mo3.
The trial of Yella Beezy, born Markies Conway, entered its third week on Monday, Nov. 9. With the State having rested its case, the defense called Lynn M. Scott as its first witness. Scott, a veteran marketing executive, worked closely with Conway in 2020 while at L.A. Reid’s record label, Hitco Entertainment.
Scott testified to defense attorney Johnny Gussio that she had been developing marketing plans for Conway and needed him to travel to California for meetings. According to Scott, Hitco arranged a typical three-day promo run to California beginning Nov. 10, 2020.
Those travel plans shifted immediately following the Nov. 11 shooting of Mo3, born Melvin Noble, on Interstate 35 in Dallas. According to Scott, label leadership advised Conway to remain on the West Coast for additional promotional shoots and personal safety.
Conway later made a brief return to Dallas on Nov. 20 to visit his mother before flying back to Los Angeles, where he stayed with his girlfriend and children, spending Thanksgiving at Scott’s home. Scott noted that Hitco maintained total control over song release schedules, including tracks addressing the feud between Conway and his rivals, such as “Keep It in the Streets.”
Cross-Examination Focuses on Strategy Texts
Under cross-examination, prosecutor Tommy Adams questioned Scott about a text message she sent to Conway and other team members on the day Mo3 was killed, asking what she meant by stating they needed to “strategize” and “craft a response.”
“I’m a marketer,” Scott said. “I thought he should be prepared.”
Before the State rested its case, attorneys challenged prosecution claims that Conway promised a substantial payout to Kewon White and others to murder Mo3. Lead Dallas Police Department Detective Eric Barnes returned to the stand for questioning regarding the alleged payment.
Prosecutors maintain that White received $40,000 from both Conway and Trapboy Freddy to kill Mo3. Trapboy Freddy has not faced charges in connection to the case. White was convicted of murdering Mo3 and received a life sentence in September.
The trial for Yella Beezy resumes Tuesday morning, Nov. 10.
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