Ludhiana HPV Vaccine Drive: Combating Rumors & Low Turnout | Cervical Cancer Prevention

Ludhiana health officials are working to counter misinformation surrounding a new Human Papillomavirus (HPV) vaccination campaign aimed at protecting adolescent girls from cervical cancer, with a current vaccination rate significantly lower than anticipated.

The 90-day campaign, launched on March 5th, intends to vaccinate approximately 40,000 girls aged 14 to 15 across 19 government health institutions in the Ludhiana district. As of March 22nd, however, only between 100 and 150 girls have received the vaccine, according to sources within the health department. Officials attribute the slow uptake to ongoing school examinations.

To address the lagging numbers and combat what they describe as “fake narratives” circulating, particularly on social media, the health department has enlisted the support of local Members of the Legislative Assembly (MLAs) and municipal councillors. District Immunisation Officer (DIO) Dr. Harpreet Singh stated that these public representatives are being asked to champion the vaccine’s importance within their communities.

“Bad elements” are spreading misinformation, especially on social media, about the vaccine,” Dr. Singh explained. “That is why we have roped in all concerned departments and public representatives.” He emphasized that the HPV vaccine is not new, having been administered for 10 to 15 years, and is available free of charge through the government program, while costing around Rs 4,000 in the private sector.

Civil Surgeon Dr. Ramandeep Kaur confirmed the multi-pronged approach, stating that the department has involved the civil administration and the District Education Office in the effort. A video has also been circulated to raise awareness among the public. Dr. Kaur noted that no adverse effects have been reported among those vaccinated so far, and described the response as “okay” given the examination period.

MLA Atam Nagar Kulwant Sidhu said he is using public meetings to encourage parents to have their daughters vaccinated, highlighting the preventative benefits against cancer and the free availability of the vaccine. He also offered his contact information for parents who may have questions or concerns.

The vaccination is being administered at 22 centers throughout the district, including Civil Hospital Ludhiana and several community and sub-district hospitals. As a standard safety protocol, all beneficiaries are observed for 30 minutes after receiving the vaccine.

The campaign is part of a nationwide initiative to address the rising number of cervical cancer cases among women, with the goal of vaccinating 1% of the eligible population. The vaccine will continue to be available on routine immunization days after the initial 90-day push.

A district task force meeting is scheduled for Monday to finalize logistics and ensure the immediate rollout of the campaign, according to Dr. Kaur.