Louis Vuitton and Singer Reveal Two Custom Porsche 911s
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Luxury luggage house Louis Vuitton and Californian classic Porsche restorer Singer Vehicle Design have unveiled a co-branded automotive project featuring two custom 911s, anchored by a custom dashboard mechanical timepiece developed by La Fabrique du Temps Louis Vuitton, according to official company announcements released on August 12, 2026.
From Watchmaking Commission to Automotive Co-Branding
What began as a straightforward client request for a custom dashboard clock evolved into a year-long engineering and design partnership. According to Jean Arnault, Louis Vuitton Watch Director, the project started with a single timepiece commission from the Swiss workshops of La Fabrique du Temps. That initial inquiry expanded rapidly into a complete overhaul of the cockpit’s functional elements, requiring designers to rework speedometers, rev counters, and fuel gauges to match the graphic codes of Louis Vuitton’s iconic Tambour watch line. The finished dashboard piece is a detachable, mechanical timepiece that converts easily into a desk clock, surrounded by cobalt blue dials and orange markings.
“The specifications chosen by Louis Vuitton exposed us to techniques and methods developed over decades of experience,” explained Rob Dickinson, Founder and Executive Chairman at Singer, in an official statement. “They trusted us with their esteemed brand, their traditions and their vision and it was a joy to bring our two worlds together.”
Engineering the Two Bespoke 911 Commissions
According to comprehensive details released by both houses, the partnership yielded two distinct 964-based Porsche 911 restorations tailored to distinct aesthetic visions. The first vehicle, a Porsche 911 Reimagined by Singer – Classic coupe, features saffron bodywork accented with cobalt blue and yellow. Powered by a 4.0-liter naturally aspirated, air-cooled flat-six mated to a six-speed manual transmission, the coupe includes a roof rack designed to carry bespoke Louis Vuitton gear such as trunks, skis, or surfboards. Inside, the cabin adopts natural leather reminiscent of Vuitton VVT hide, complemented by yellow saddle stitching and diamond-pattern embossing inspired by trunk malletage linings.
The second commission, a Classic Turbo cabriolet conceived by Louis Vuitton’s Artistic Director of Women’s Collections Nicolas Ghesquière, takes a nautical inspiration. Finished in Calcaire Lutétien white—a nod to Parisian limestone—the open-top sports a 3.8-liter twin-turbocharged flat-six engine. Varnished wood trim lines the rear luggage compartment, front trunk, and engine bay, complementing a three-piece fitted luggage set.
The Business of Ultra-Luxury Automotive Partnerships
This initiative represents a historic first for both entities, marking the initial co-branded item created by Louis Vuitton and an unprecedented collaborative move for Singer. According to project lead designer Octave Chany, the goal was to forge a genuine synthesis between Singer’s timeless architectural language and Louis Vuitton’s deeply rooted travel culture.
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