Liverpool’s New Adidas Kits Leaked Ahead of Official Launch

Speculation is rife as leaked images of Liverpool’s 2025/26 home and away kits, designed by Adidas, have surfaced, offering fans a glimpse of the highly anticipated new apparel.

Unveiling the Latest Reds Designs

The much-anticipated kits, crafted by new technical sponsor Adidas in a lucrative deal reportedly worth over £60 million annually, are creating a buzz among the Anfield faithful. While the official launch is still pending, these spoilers suggest a blend of classic aesthetics with modern touches.

The home jersey is expected to feature the iconic Liverpool red, accented by Adidas’s signature three stripes and a contrasting white collar. White detailing is also anticipated on the cuffs, with sponsor ‘Expedia’ set to adorn the left sleeve. Promotional imagery appears to feature stars like Ryan Gravenberch and Florian Wirtz.

Away Kit Details Emerge

Meanwhile, the away kit is described as a classic Adidas design, predominantly white with striking red stripes. The Adidas logo is prominently displayed within a red panel, complemented by red and black elements on the collar, hinting at a stylish and memorable design.

Fans have been eagerly awaiting these new designs, especially as the club transitions from Nike to Adidas. The current kit partnership with Nike officially concludes on August 1, marking the beginning of the new era with Adidas.

Further leaks of Liverpool’s new home shirt have been popping up around Asian malls pic.twitter.com/39yN3QJ0t7

— Kop Zhang (@Kop_Zhang) July 25, 2024

These leaks, reportedly originating from Asian malls, suggest that both kits could be officially released within the next 48 hours. This timing, however, presents a marketing challenge for Adidas, needing to align with the end of Liverpool’s current deal.

Adidas’s Strategic Rollout

Despite the slight delay in the official rollout, Adidas is likely anticipating strong sales for the new Liverpool collection. The away kit, in particular, is already being lauded as a potential “instant classic.” The brand’s £90 million-a-year deal with Liverpool is one of the most lucrative in the Premier League, reflecting the club’s global appeal. According to a 2023 report by Statista, the global sportswear market is projected to reach over $334 billion by 2028, underscoring the significant commercial opportunities in such high-profile partnerships.

Fans are encouraged to share their thoughts on the leaked designs, with the official unveiling expected imminently.