Liverpool Jumps the Gun on Holiday Cheer: Christmas Displays Arrive in September
Naucalpan,Mexico – Forget pumpkin spice,it’s officially Christmas season…at least at Liverpool department stores. The Mexican retail giant has surprised shoppers by rolling out its full Christmas collection in mid-September, weeks after its recent “third Night Sale.”
Shoppers at the Liverpool Satellite Plaza in Naucalpan, State of Mexico, were met with a festive scene – corridors brimming with Christmas trees, twinkling lights, and seasonal decorations – while still amidst back-to-school shopping. The early arrival of holiday merchandise has certainly caught the attention of customers.
[Image of Christmas decorations at Liverpool, courtesy of Antonio Miranda]
The displays feature a wide array of classic Christmas items, including inflatable characters, reindeer, Santa Claus figures, nativity scenes, ornaments, and a dazzling selection of lights. The expansive Christmas section at the Satellite Plaza branch occupies a prominent space on the upper floor, inviting customers to begin planning their holiday décor well in advance.
Liverpool’s Third Night Sale & Consumer Base
This early push comes on the heels of Liverpool’s “Third Night Sale,” scheduled for October 10-12, 2025.
Liverpool maintains a strong position in the Mexican retail landscape, boasting 96% brand recognition and leading the online fashion segment. The store’s consumer base is notably diverse:
Generational Reach: While particularly popular with Generation X (26%), Liverpool also attracts a important millennial (39%) and Generation Z (32%) following.
Affluent Shoppers: A substantial 42% of Liverpool’s customers are considered high-income earners.
[image of Christmas decorations at liverpool, courtesy of Antonio Miranda]
The decision to launch Christmas merchandise so early raises questions about retail strategy and consumer behavior. Whether this move will translate into increased sales remains to be seen, but it’s undeniably generating buzz and a touch of holiday spirit months before December.
Related: Liverpool inaugurates Livestore: a new Apple experience for Consumer Tech
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