“The Seventh Day” Show Faces Overhaul, New Host Needed
The popular Sunday news program “The Seventh Day” is set for a revamp, targeting a younger demographic with a tighter focus. This shift includes a reduced runtime and the departure of veteran presenter Lieven Verstraete, marking the end of an era for the show.
A New Chapter Begins
The program’s structure is evolving, aiming for a more digital-savvy audience. Verstraete, who has been with the show for seven seasons, is stepping down. His last broadcast included a memorable sign-off, a nod to a recent Smurfs film.
“It’s time to say goodbye for me,”
—Lieven Verstraete
Verstraete has been with VRT since 1987. His career at the broadcaster encompassed radio, television, and roles as a news anchor. The show’s restructuring aligns with wider changes at VRT, including adjustments to the “De Afspraak” and “Terzake” programs. According to a recent study, viewers under 35 are now consuming an average of 30% less traditional TV programming each week than they did in 2019 (Statista 2024).
Behind the Scenes
Freshening “The Seventh Day” is part of a wider strategy at VRT. Details regarding the changes will be unveiled this summer. The goal is to enhance the connection with younger viewers, who are increasingly turning away from traditional media.
