LG XBOOM Series: AI-Powered Sound, Military-Grade Durability and will.i.am Collaboration
LG Taps will.i.am for XBOOM Audio Expansion
LG has expanded its portable audio lineup with the introduction of the XBOOM series, featuring models such as the XBOOM Blast and XBOOM Bounce. Developed in collaboration with musician and producer will.i.am, the new devices integrate artificial intelligence for sound equalization and prioritize rugged durability, including IP68-rated water and dust resistance.
Refining the Sonic Profile
The development of the XBOOM series involved a partnership with will.i.am, who served as the Experience Designer for the product line. According to LG, the Grammy-winning artist worked to refine the audio profile of the speakers, aiming to deliver a more balanced sound with a warmer tone. The company states that the integration of the artist’s expertise is intended to provide a more dynamic and immersive listening experience, specifically targeting the reproduction of complex rhythms.
AI-Driven Performance and Power
The XBOOM Blast is built to deliver a 220W audio output. A core feature across the new models is the implementation of proprietary artificial intelligence that monitors and adjusts the equalization in real time. This technology is designed to maintain audio quality across various environments, compensating for physical obstacles or open-air settings.
Built for Harsh Environments
The devices are marketed with a focus on portability and environmental resilience. The XBOOM Bounce, for instance, is rated for 30 hours of battery life and meets military-grade durability standards, according to LG. The IP68 certification ensures the units can withstand submersion in water and exposure to dust, a design choice intended to allow usage in outdoor or high-activity environments.
Strategic Market Rollout
The rollout of the XBOOM series, including the XBOOM Rock and XBOOM Mini, reflects LG’s strategy to differentiate its portable speaker segment by blending high-power output with software-driven sound management. While the XBOOM Blast targets users requiring higher wattage, the XBOOM Mini focuses on a smaller form factor while retaining the same AI-driven equalization features found in the larger units.
LG has confirmed the availability of these products in various regional markets, including Chile, as the company continues to position its audio equipment as a durable alternative for mobile users.