LG Partners with Prime Video to Bring Cinematic Masters of the Universe Experience to Home TV
LG Electronics has announced a strategic partnership with Prime Video to celebrate the streaming debut of Masters of the Universe, pairing the live-action adaptation with a new picture preset and interactive voice controls on its 2026 TV lineup, according to Antara News jatim and related coverage.
Bringing Eternia to the Living Room
The collaboration centers on director Travis Knight’s live-action adaptation of the property. According to Antara News jatim and LGE Inewscenter, the narrative follows Prince Adam as he returns to Eternia after a 15-year separation caused by the Sword of Power, finding his homeland ruined under Skeletor’s rule. Adam joins forces with Teela and Duncan, also known as Man-At-Arms, to embrace his destiny as He-Man.
This multi-generational appeal prompted LG and Prime Video to time their hardware and software integration with the film’s streaming launch on the platform, according to LGE Inewscenter.
Creator Original Picture Mode and AI Controls
As part of the launch, LG is introducing the Creator Original Picture Mode, which the company describes as the industry’s first streaming picture preset designed specifically to give studios direct control over key image parameters. According to LGE Inewscenter, the mode is available exclusively on 2026 LG OLED evo series TVs and goes beyond the existing Filmmaker Mode by utilizing specific studio-provided parameters for shadow detail, color balance, noise reduction, and motion handling.
Complementing the display technology, LG has integrated interactive voice commands into its AI Magic Remote. According to Kompas.com, users can invoke a voice command inspired by the franchise by speaking the phrase “I have the power!”
Verina Widya, Product Marketing Manager Media Entertainment Solution TV at LG Electronics Indonesia, stated that the AI Voice Command on the latest OLED series supports full Indonesian language recognition, including local accents and dialects, while an AI Voice ID with My Page feature recognizes individual speakers by voice to automatically adjust user profiles and interface preferences.
Availability on the OLED evo AI C6 in Indonesia
In the Indonesian market, the partnership highlights the LG OLED evo AI C6, a premium OLED television released in 2026 that incorporates the Creator Original Picture Mode, according to Antara News jatim and LGE Inewscenter.
Paul Park, Product Director Media Entertainment Solution TV for LG Electronics Indonesia, noted that the lineup is available in screen sizes ranging from 42 inches to 83 inches, according to LGE Inewscenter. Park added that the visual performance is supported by the alpha 11 Gen3 AI Processor alongside Brightness Booster technology.