Leroy Merlin Celebrates Birthday with Home Improvement Campaign in Portugal
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- Leroy Merlin Celebrates Birthday with Home Improvement Campaign in Portugal
Lisbon, Portugal – In a departure from conventional birthday celebrations, Leroy Merlin is marking its anniversary this year with a campaign focused on empowering Portuguese residents to tackle home improvement projects. Under the slogan “There are birthdays that come in handy,” the initiative encourages people to view everyday household challenges as opportunities for positive change and even celebration.
Turning Home Problems into Opportunities
The campaign is built around the idea that even minor home mishaps can be a catalyst for improvement. As the brand stated, “Because when the walls of the room were redecorated by children in artistic mode, perhaps the best gift is a plan to renew the house.” This concept aims to shift perspectives, encouraging homeowners to see potential in unexpected situations.
Inspired by everyday moments, the campaign showcases affordable solutions for a wide range of home improvements, spanning from garden enhancements to climate control upgrades, and kitchen and lighting renovations. The goal is to help people create more functional, fresh, and welcoming homes, regardless of their style preferences, budget constraints, or DIY experience. According to Statista, the home improvement market in Portugal is projected to reach $2.8 billion in 2025,highlighting the growing interest in enhancing living spaces[[1].
Inspiring Portuguese Families
Cristina Marques, Leroy Merlin’s experience and marketing director, emphasized the campaign’s core message: “In this campaign we want to inspire the Portuguese to look at the challenges of everyday life as true opportunities to improve their homes. With an extended, accessible and adapted offer to different consumer profiles, we reinforce our commitment as a mark that combines quality and fair price.”
The company aims to support Portuguese families in transforming their living spaces,fostering a sense of pride and celebration in their homes. Leroy Merlin believes that empowering individuals to create their ideal living environment is the best way to connect with and support families across Portugal.
Did You Know? Leroy Merlin has been recognized for its commitment to sustainability, implementing eco-pleasant practices in its operations and product offerings.
Campaign Details and Employee Involvement
The “There are birthdays that come in handy” campaign, developed in collaboration with the VML agency, is being rolled out across various media channels, including television, radio, in-store displays, outdoor advertising, and the brand’s digital platforms. A unique aspect of the campaign is the involvement of over 30 Leroy Merlin employees, who star in the content, from the television commercial to radio spots. This reinforces team spirit and highlights Leroy Merlin’s commitment to its employees.
The campaign runs until July 22nd, offering discounts of up to 40% on selected products. These discounts are available at Leroy Merlin stores, through the Leroy Merlin app, and on the company’s website, Leroymerlin.pt.
Pro Tip: Before starting any home improvement project, create a detailed plan and budget to avoid unexpected costs and ensure a smooth process.
Where Can You Find the Discounts?
The discounts are available at store, app and on the site Leroymerlin.pt until July 22.
| Campaign Element | Details |
|---|---|
| Campaign Name | “There are birthdays that come in handy” |
| Discount Period | Until July 22 |
| Discount Amount | Up to 40% |
| Availability | Stores, app, Website (Leroymerlin.pt) |
The Evolution of home Improvement Trends
The home improvement industry has seen meaningful shifts in recent years, driven by factors such as changing lifestyles, technological advancements, and increased environmental awareness. Consumers are increasingly seeking sustainable and energy-efficient solutions for their homes, reflecting a growing concern for the planet. Moreover, the rise of DIY culture, fueled by online tutorials and readily available resources, has empowered homeowners to take on more complex projects themselves [2].
Brands like Leroy Merlin are adapting to these trends by offering a wider range of eco-friendly products, providing educational resources and workshops, and creating personalized shopping experiences. The focus is on empowering customers to create homes that are not only aesthetically pleasing but also functional, sustainable, and reflective of their individual needs and values.
Frequently Asked Questions About Home Improvement
What are some affordable ways to improve my home’s energy efficiency?
Consider simple upgrades like switching to LED lighting, sealing air leaks around windows and doors, and installing a programmable thermostat. these changes can considerably reduce your energy consumption and lower your utility bills.
How can I create a more sustainable home?
Opt for eco-friendly building materials, install water-saving fixtures, and invest in renewable energy sources like solar panels. You can also reduce your environmental impact by composting food waste and recycling regularly.
What are some popular home decor trends for 2025?
Natural materials, earthy tones, and minimalist designs are expected to be popular in 2025. Incorporating plants, using sustainable furniture, and creating a clutter-free environment can help you achieve a modern and eco-conscious aesthetic.
How do I choose the right paint colour for my home?
Consider the size and lighting of the room, and also your personal preferences. Light colors can make a small room feel larger, while dark colors can create a cozy and intimate atmosphere. Test paint samples on your walls before committing to a full paint job.
What are the benefits of hiring a professional for home improvement projects?
Hiring a professional can ensure that the project is completed safely, efficiently, and to a high standard. professionals have the expertise, tools, and experience to handle complex tasks and avoid costly mistakes.
What home improvement project are you planning next? Share your ideas in the comments below!
