Laneige: Monday’s Pretty Boy Attack – BTS Army Update

A new marketing campaign featuring Jin of the South Korean group BTS is set to launch Monday, according to a post by Laneige’s official Twitter account. The announcement, shared by the USBTSARMY fan account on March 23, 2026, translates to “Monday’s pretty boy attack is coming in.”

Jin was named Laneige’s first male global brand ambassador on September 30, 2024, marking a significant expansion of the South Korean skincare brand’s marketing strategy. The upcoming campaign focuses on Laneige’s new “NEO CUSHION THE MATTE” product, as observed at an Olive Young store in Seoul, with a full reveal expected on March 23, 2026, according to a YouTube post by Zohi♡JK.

Laneige has previously promoted the product with the tagline, “Are you open to wonder? MATTE + DEWEY COMING SOON,” as seen in a February 18, 2026, Facebook post by USBTSARMY. The campaign’s imagery and full details remain unreleased as of today.