Kaufland Announces Ambitious Expansion Plan for Romania and Moldova
Bucharest, Romania – German retail giant Kaufland is poised for significant growth in Romania and the Republic of moldova, aiming to open 10-15 new stores each year through 2030. The expansion will bring the total network to 250 stores across both countries, up from the current 193, according to Valer Hancaș, Director of Communication and Corporate Affairs at Kaufland Romania, in an interview with profit.ro. The vast majority of thes new locations will be in Romania, with fewer than ten planned for Moldova.
This aggressive expansion builds on substantial existing investment. since entering the Romanian market, Kaufland has directly invested approximately RON 15.6 billion (EUR 3 billion) into the country, with EUR 1.2 billion of that total coming as 2018. The company’s commitment to the region is underscored by its recent performance; kaufland Romania saw a 6% increase in business in 2024, reaching RON 19.6 billion (EUR 3.87 billion) in revenue, compared to RON 18.3 billion (EUR 3.6 billion) in 2023.
kaufland currently holds the second-largest market share among food retailers in Romania, trailing only Lidl.Both brands are part of Schwarz Group, the largest food retail group in Europe and the fourth largest retailer globally by turnover. The company’s continued investment signals confidence in the economic potential of both Romania and Moldova and a commitment to strengthening its position in the competitive Eastern European retail landscape.
