Summer’s clock is ticking, and July is our golden hour. The sun’s high, the group chats are buzzing, and there’s still time to be outside like your skincare depends on it—because it kind of does. From glow-boosting mists to croissant-inspired fragrances and clarifying shampoos that hit reset, these are the newest beauty launches of July giving main character energy. Try them now while the weather’s warm, the days are long and the only forecast that matters is “outside all month.” August is coming—and with it, the slow creep of fall—so slather, spray and shimmer accordingly.
Fresh
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Nature said, “No needles, no problem.” Powered by a tea plant that’s been through over a century of climate drama, this serum delivers smoother texture, firmer skin and fewer lines, with none of the irritation retinol usually brings. Niacinamide, ocean kelp and ceramide NP come together like a dream team for your face.
Fenty Hair
Fenty’s latest wash-day essential is for the scalp that’s seen things. The Clear Thinker hits reset on buildup, oil, and dirt with a soft touch and a slippery texture, powered by salicylic acid and fruit pectins. It’s scalp care with shine, less oil and zero drama—plus the scent is so good, strangers will ask what you’re wearing (and no, you don’t have to tell them).
Rhode
Hailey said glow, and Rhode delivered. This mist is like a green juice for your face—hydrating, calming and antioxidant-rich thanks to magnolia extract. It’s the kind of skincare that works on your lunch break and keeps going long after the first spritz.
eos
eos just dropped a snack for your skin. Crème de Pistachio is their new gourmand-scented body lotion that feels like dessert in a bottle—and yes, it smells as rich as it sounds. Hydration never smelled this bougie.
Tarte
Tarte is bringing back its ‘90s blush stick energy with a 2025 upgrade. The Maracuja Juicy Multi-Stick is hydrating, fuss-free, and packed with superfruits—it’s basically a smoothie you swipe on. Nostalgia, but make it chic and multifunctional.
Aerin
Wisteria is a perfume that whispers “I brunch in Provence” even if you’re on your fire escape. Floral but not fussy, it’s got honeysuckle, musk, and ylang ylang to give you that soft, airy elegance of a spring morning in full bloom. Aerin bottled a garden and gave it legs.
Measure
REFY said shimmer, but make it a limited edition. Their Topaz Highlighter and Shimmer Gloss Duo is all about that summer bronze fantasy—glowy skin, glossier lips, and effortless vibes. Stock up now or forever wish you had.
Decor
Japan’s luxury skincare game just entered the quantum realm. DECORTÉ’s AQ cleanser doesn’t just exfoliate—it straight-up dissolves blackheads without stripping your skin. Pores look tighter, skin gets smoother, and your face says thank you without a word.
Practical Alchemy
These new pimple patches don’t make a scene—they work quietly overnight like a skincare ninja. Hydrocolloid tech pulls out the mess while calming and healing what’s underneath. They come in multiple sizes because breakouts have no chill.
Sniff
Smelling like a croissant has never felt this sexy. Snif’s Crumb Couture wraps wild berry jam, toasted vanilla and tonka bean into a scent that’s sweet but grown. Think bakery run, but couture.
Chanel Beauty
CHANEL’s serum-in-mist is basically hydration with heritage. Infused with Red Camellia extract (19 years of research, baby), it fights environmental stress and revives skin on the fly. It’s skincare with the same energy as a power spritz of perfume—just for your face.
LA MOUSSE is what happens when your face wash joins the luxury club. Creamy to foamy, it lifts pollution and makeup like a pro while protecting your skin’s barrier and microbiome. After a week, your skin’s smoother; after four, you’re wondering why you ever used anything else.
