Jenna Ortega Voices AI Concerns as Industry Faces Technological Upheaval
LOS ANGELES, CA – Actress Jenna Ortega has expressed apprehension about the increasing use of artificial intelligence in filmmaking, stating it is “very easy to be terrified” of the technology’s potential impact on the industry. Her comments add to a growing chorus of concern from prominent figures as AI rapidly evolves, threatening to reshape creative roles and raise complex ethical questions.
the rise of AI-generated content is prompting urgent debate across entertainment, from music to film and television. Actors fear unauthorized digital replicas of their likenesses and voices, while artists worry about the devaluation of human creativity. The stakes are high, perhaps impacting livelihoods and the very nature of artistic expression. Legal battles are brewing,union negotiations are intensifying,and the future of entertainment hangs in the balance as the industry grapples with how to navigate this technological shift.
Morgan Freeman recently joined the opposition, voicing outrage over AI “copycats” that exploit his voice without consent, stating, “Nobody likes her as she’s not real and that takes the part of a real person, so it’s not going to work out very well in the movies or in television.” He underscored the role of unions in protecting actors’ interests amidst this evolving landscape.
Even those exploring AI’s potential benefits acknowledge its risks. Director James Cameron, while investigating how AI could reduce film production costs, has also expressed wariness about a Terminator-esque future and firmly believes AI cannot replace human artists and actors.
The music industry is already witnessing the impact of AI. Xania Monet recently became the first AI ”artist” to chart on the US Billboard rankings and has reportedly secured a multimillion-dollar record deal with Hallwood Media. A recent study revealed that 97% of peopel are unable to distinguish between music created by humans and AI, highlighting the technology’s increasing sophistication and potential for disruption.
