Itel Power 80 Launched in Indonesia: Budget Smartphone with Premium Design

Itel Targets Entry-Level Market with iPhone-Inspired Power 80

Itel has officially released the Power 80 smartphone in Indonesia, planting a stake in the IDR 2 jutaan price bracket. The launch, documented by outlets including Kompas.com and MediaKompeten, centers on a design aesthetic that industry observers note bears a striking visual resemblance to the iPhone 17 Pro.

Design Cues from the Premium Tier

The Power 80 lands in a cutthroat segment where external design often dictates consumer behavior. According to reports from Kompas.com, the device’s chassis and camera module layout draw clear inspiration from Apple’s high-end hardware. By echoing the look of a flagship device while keeping the price near IDR 2 jutaan, Itel is betting that budget-conscious buyers will prioritize a premium silhouette above all else.

Navigating an Expanding Indonesian Portfolio

This release marks the latest step in a broad portfolio expansion for the brand. Consumers currently shopping for an Itel device must navigate an increasingly crowded field, weighing the new Power 80 against established models like the City 200 and the A200.

Research from Sumeks.disway.id suggests that while those existing models serve as “andalan” (mainstay) devices for daily use, they fill different niches. The City 200 and A200 are marketed primarily for fundamental functionality. In contrast, the Power 80 leans heavily into its specific design identity, forcing buyers to decide if that aesthetic appeal outweighs the proven performance profiles of its predecessors.

Internal Specs and Distribution Strategy

Itel has yet to release full, localized technical specifications to differentiate the Power 80’s internal performance from the rest of the lineup. For now, the company remains focused on managing distribution across Indonesian retail channels. Their strategy relies on rapid model turnover to keep pace with the shifting trends of the affordable sector.

Retailers are currently awaiting guidance on inventory replenishment cycles. Itel has not issued a statement regarding subsequent regional releases or potential hardware variants for the Power 80 at this time.