HGTV Stars’ Lavish Spending: Rings, Resorts & Empires Revealed
A $42,900 engagement ring from Van Cleef &. Arpels sparked renewed attention to the lavish lifestyles of HGTV stars, a trend that extends from high-end jewelry to private aircraft and multi-million dollar real estate investments.
Jonathan Scott, of “The Property Brothers,” proposed to actress Zooey Deschanel with the ring, a purchase that exemplifies a pattern of significant spending among the network’s most prominent personalities. Scott and his twin brother, Drew Scott, have amassed a combined net worth of $100 million each, according to reports, and their expenditures reflect that financial success.
Beyond the engagement ring, Drew Scott has cultivated a collection of swords and even commissioned a custom suit of armor, reportedly costing $8,000. The brothers too pursue musical endeavors, having released songs such as “Hold On” and “Let the Light Shine In,” and reportedly enjoy frequenting escape rooms across multiple cities.
Sarah and Bryan Baeumler, known for their “Renovation Island” series, have undertaken even larger-scale investments. The couple purchased a resort property in the Bahamas for $2 million, initially named Emerald Palms, and subsequently invested an additional $10 million in renovations, transforming it into Caerula Mar Club. This final cost significantly exceeded their initial $4 million budget.
The Baeumlers’ lifestyle extends to multiple boats, including one kept in the Florida Keys for trips to the Bahamas, and in 2022, Bryan Baeumler obtained a pilot’s license and purchased a private plane to reduce travel time, as reported by NickiSwift.com. They are also known for enjoying water sports such as boating, fishing, waterskiing, and diving.
Chip and Joanna Gaines, the faces behind the Magnolia empire, have also made substantial investments. The expansion of Magnolia Market at the Silos reportedly cost $10.4 million, evolving into a destination that includes shops, restaurants, gardens, and bakeries. Their brand now encompasses books, home décor, rentals, and a dedicated television network.
In 2025, the Gaineses purchased a Colorado mountain home for approximately $5.5 million, intending to renovate it for a future series. They frequently appear at public events in designer clothing, further highlighting their elevated lifestyle.
HGTV star Christina Haack maintains a $12 million home in Newport Beach, California, and has launched a champagne brand, Clé Cachée, which utilizes luxury marketing imagery. She regularly shares glimpses of her lifestyle, including designer accessories and travel destinations, on social media.
While some HGTV personalities, like a former “HGTD Design Star” contestant, have benefited from opportunities such as private jet travel for clients, the scale of spending by stars like the Scotts, Baeumlers, Gaineses, and Haack demonstrates a significant shift from the budget-conscious image often portrayed on their shows.