Eddie Hearn, chairman of Matchroom Boxing, described learning of Conor Benn’s move to Zuffa Boxing as a “dagger in the heart,” revealing a deep sense of betrayal after years of supporting the British fighter through both professional success and a doping suspension. The news, confirmed Friday, sent shockwaves through the boxing world, with Benn becoming the second high-profile boxer to sign with the joint venture between the UFC and Saudi Arabian investment firm.
Hearn detailed his dismay in a 5 Live Boxing interview, stating he first learned of Benn’s decision via an email from the boxer’s legal counsel. He expressed frustration at not receiving the news directly from Benn, particularly given their long-standing relationship and Hearn’s efforts to navigate Benn through a period of significant controversy. “I blame myself a little bit in the sense that I didn’t push him to sign a fresh contract,” Hearn said.
The move to Zuffa Boxing follows Benn’s unanimous decision victory over Chris Eubank Jr. In November, a rematch of their contentious April 2022 bout which was initially cancelled after Benn tested positive for a banned substance. Hearn had previously defended Benn during the doping scandal, securing his ability to continue fighting after the initial suspension, a commitment he now feels was unreciprocated. He stated he expected “loyalty” from Benn after standing by him during that period.
Hearn sharply criticized Zuffa Boxing and its parent company, the UFC, characterizing them as “ruthless” and prioritizing profit over the well-being of fighters. He cited the case of UFC heavyweight champion Tom Aspinall, whose eye injury during a fight was, according to Hearn, met with a dismissive response from Dana White, the UFC president. “Dana White wouldn’t do what I did for Conor Benn,” Hearn asserted. “But we’re different people, and we have a different passion for the sport.”
The promoter suggested Benn would be reduced to a “pawn” within the Zuffa system, contrasting it with the more fighter-centric approach he believes Matchroom Boxing embodies. “They don’t care about the sport of boxing,” Hearn claimed. “In my opinion, they don’t care about the fighters – it’s just a business to them.”
Benn, in a statement released via Instagram, expressed his “excitement and hunger” for the opportunities Zuffa Boxing presents, stating his desire for “legacy fights” and “the biggest stages.” He likewise acknowledged his former promoters, though the move clearly signals a departure from the established boxing landscape.
Hearn revealed he attempted to speak with Benn directly after receiving the email from his lawyer, but his request was rebuffed. “Conor said, ‘Oh no, you’ll be exceptionally emotional. We’ll let it calm down first’,” Hearn recounted. “That was an even bigger blow.” He also indicated a tense exchange with Benn’s manager, Keith Connolly, though details of that conversation were not disclosed.
The move comes as Zuffa Boxing, backed by significant investment from Saudi Arabia, aims to disrupt the traditional boxing promotion model. The company recently signed IBF cruiserweight champion Jai Opetaia, signaling its intent to attract established talent. The long-term implications of Benn’s decision, and Zuffa Boxing’s broader strategy, remain to be seen.
