Livvy Dunn, girlfriend of MLB player Paul Skenes, has turned an embarrassing viral moment into a brand partnership with Secret deodorant.
The deal comes weeks after footage of Dunn at a Pittsburgh Pirates game on September 24th, showing visible underarm sweat, circulated widely online. Dunn, watching Skenes pitch against the Cincinnati Reds, has now become the face of the deodorant brand, leveraging the situation with self-deprecating humor.
The incident quickly gained attention, but Dunn responded with poise, announcing the partnership on Thursday and noting she “learned from personal experience what stress sweat is.” She added that she won’t have to worry about a repeat performance,stating with the new deodorant,she “can be sick and happy without the fear of seeing herself repeated.”
“Secret Clinical really works,” Dunn said. “I’m delighted and would give my last version 10 out of 10!”
While the financial details of the contract remain undisclosed, reports suggest the deal effectively monetized the widely-shared moment. This highlights a growing trend of influencers and public figures capitalizing on relatable, even unflattering, experiences for commercial gain, demonstrating the power of authenticity and humor in modern marketing.
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