Groupe DEKUPLE Reports H1 2026 Growth Driven by Digital Marketing and International Expansion

Digital Marketing Drives Revenue and Margin Expansion

The group’s performance was underpinned by the expansion of its digital marketing division, which now accounts for 72.7% of consolidated turnover, rising from 69.6% during the same period in 2025. Net revenue for digital activities grew 8.4%, or 6.0% on an organic basis, bolstered by strong momentum across consulting, technology, agency, and solution segments.

Chief Executive Officer Bertrand Laurioz noted that adjusted EBITDA reached 13.2% of net revenue, representing an increase of 111 basis points compared to the previous year’s first half. Operating income grew 25.3%, while net income attributable to the group surged 58.9% to €6,1 M€, reflecting multi-year investments in proprietary technologies, international expansion, and integrated marketing capabilities.

International Growth and Strategic Acquisitions

International activities served as a primary catalyst for growth during the period. International net revenue advanced 37.1%, expanding its share of total net revenue to 15.3%, up from 11.4%. This footprint is set to broaden further following the creation of Das Kapital DEKUPLE Group in the Middle East and the acquisition of Subko & Co in Poland, with both entities scheduled for financial consolidation starting July 1, 2026.

Conversely, traditional business lines experienced divergent trajectories. Magazine publishing recorded a 7.0% decline in net revenue within a structurally contracting press market. Management maintained a selective approach to commercial investments in this sector to protect revenue quality and recurrence. Meanwhile, the strategic review initiated for the insurance business continued through the first half to identify long-term development pathways under the Ambition 2030 strategic framework.

Financial Position and Outlook for the Second Half

Backed by a solid financial structure and accelerating European scale, leadership enters the second half of 2026 with an emphasis on executing the Ambition 2030 plan.

The company aims to deepen synergies between data, artificial intelligence, marketing technology, and creative services. By unifying these capabilities into an integrated multi-expert model, DEKUPLE seeks to meet rising advertiser demand for measurable performance and data-driven execution through the remainder of the fiscal year.