Google Launches Pixel Tag: The New AirTag Rival for Android
Google has launched the Pixel Tag, a new Bluetooth tracker designed to compete directly with Apple’s AirTag in the consumer hardware market, according to coverage from Cinco Días, Xataka, La Razón, TodoMountainBike, and Diario de León. The hardware release brings Google’s ecosystem into the personal item-tracking space with a specific price point and battery life.
Pricing and Battery Specifications
The Pixel Tag carries a retail price of 34,99 euros, according to reports published by La Razón. Hardware specifications confirmed across multiple tech publications indicate that the tracking device features a battery life exceeding one year. The device enters a market segment populated by established alternatives like Apple’s AirTag, offering Android users a native hardware solution for locating misplaced objects.
Utility and Tracking Capabilities
Additionally, the hardware incorporates functionality that allows users to find their connected smartphones using the tracking device itself, reversing the standard direction of item-finding queries.