Good Morning America Reclaims No. 1 Spot in Total Viewers After Four-Week Climb
For the week of August 10, ABC News’ Good Morning America reclaimed the No. 1 ranking as the most-watched morning news broadcast in total viewers, edging out NBC News’ Today with 2.772 million total viewers according to Nielsen national live-plus-same-day big data plus program ratings.
The victory marks the culmination of a four-week march back to the top position for the ABC network program. GMA steadily narrowed the gap across previous intervals before capturing the lead with an influx of 15,000 additional viewers for the broadcast week.
Audience Metrics and Demographic Shifts
Broadcast performance across the major morning news programs revealed a split between total viewership volume and performance within the coveted Adults 25-54 demographic. According to Nielsen data cited by Yahoo, GMA averaged 462,000 viewers in the A25-54 demographic, marking a 4% increase over the previous week.
NBC News’ Today secured second place in total viewership with 2.757 million viewers, trailing GMA by a narrow margin of 15,000 viewers. Despite missing the top spot in overall audience scale, Today maintained its leadership position in the core demographic by drawing 586,000 viewers in the A25-54 category. However, Today registered as the only morning newscast to shed viewers in a measured category, slipping 1% in the demo week-over-week.
CBS Mornings captured 1.707 million total viewers and 274,000 viewers in the demographic for the week of August 10. The broadcast saw positive momentum compared to the prior week, rising 5% in total viewers and 7% in the demographic.
Comparative Weekly Performance
The week-over-week performance figures highlight fluctuating audience engagement across network portfolios.
| Program | Total Viewers (Aug 10 Week) | A25-54 Demo (Aug 10 Week) | Total Viewers vs. Prior Week |
|---|---|---|---|
| Good Morning America | 2,772,000 | 462,000 | +2% |
| Today | 2,757,000 | 586,000 | +1% |
| CBS Mornings | 1,707,000 | 274,000 | +5% |
Year-over-year comparisons, evaluated using Nielsen Big Data plus Panel measurements, show sustained growth for two of the three major broadcasts. GMA expanded its total audience by 11% compared to the same week in 2025, alongside a 4% uptick in the A25-54 demo. Today matched that 11% yearly growth in total viewers and climbed 7% in the demographic. CBS Mornings posted a 1% gain in total viewers year-over-year, though it experienced a 4% decline in the demographic.
Financial Implications for Broadcast Networks
