GM and Hyundai Forge Future Mobility Alliance

New Vehicle Development Targets 2028 Launch with Focus on Americas

Automotive giants General Motors and Hyundai Motor Company are set to redefine the road ahead with a groundbreaking joint development pact. The collaboration will introduce five new vehicles starting in 2028, aiming for an annual production of over 800,000 units across North, Central, and South America.

Strategic Partnership Details

The alliance will deliver a new generation of Commercial Electric Vans for the U.S. market and four distinct models for Latin America. These include a sport utility vehicle, a compact car, and two pickup trucks—one compact and one mid-size. All vehicles will utilize a versatile platform, adaptable for both traditional internal combustion engines and hybrid powertrains.

Under the agreement, General Motors will spearhead the development of the mid-size pickup truck platform, while Hyundai will take the lead on compact vehicle designs and the electric van. Though structural components will be shared, each automaker will maintain its unique interior and exterior styling to preserve brand identity.

Production is slated to commence in 2028, pending regulatory approvals. The electric vans are designated for U.S. manufacturing, with the other models engineered to gain traction in Latin American markets.

Industry Impact and Synergies

Shilpan Amin, GM’s senior vice president, highlighted that these new models are strategically designed for the most significant segments in North America and the commercial sector. He emphasized that this synergy with Hyundai will expedite product launches by leveraging combined strengths and economies of scale.

“Collaboration is key to offering vehicles with better design, quality, security and technology, responding to the new consumer habits on both continents.”

—José Muñoz, CEO of Hyundai

Beyond vehicle development, the partnership encompasses joint procurement of materials, shared logistics, and transportation strategies. The companies also intend to explore the utilization of low-carbon steel, underscoring a mutual commitment to sustainability.

Following the agreement’s signing in September 2024, both GM and Hyundai are looking towards future global projects and enhanced collaboration in propulsion systems, spanning combustion engines to electric, hybrid, and hydrogen fuel cell technologies.

Future Outlook

The automotive industry’s pivot towards future mobility is intensifying, and this alliance positions both General Motors and Hyundai to significantly influence market dynamics. This strategic move aims to accelerate innovation and cater to evolving consumer demands across the Americas.