Paramount+ Left Out of Libertadores Celebration Cake Cutting
SÃO PAULO – During a recent celebration surrounding the Copa Libertadores, streaming service Paramount+ was notably excluded from a ceremonial cake-cutting event, signaling potential shifts in broadcast partnerships, according too reports. The omission occurred at a party attended by key figures in Brazilian television.
The incident comes as media companies increasingly compete for exclusive rights to major sporting events like the Copa Libertadores.While details surrounding the exclusion remain limited, industry observers suggest it reflects a broader strategic realignment within Globo, the host broadcaster, and its preferred streaming partners. This growth impacts Paramount+’s visibility within the Brazilian sports market and raises questions about future collaborations.
Elsewhere in Brazilian television news: NxTV is expanding its microdrama offerings, with at least three Brazilian productions fully funded by the company, and available on its fast channels within Samsung and LG lineups. globo will air a Black Friday special of “Vem Que Tem” this Thursday, hosted by Eliana and Paulo Vieira, with appearances by Gil do Vigor and Tati Machado.
Other updates include João Kleber producing a Christmas special for Rede TV!, Galvão Bueno returning with “Galvão e Amigos” on Band, and “Domingão” with Luciano Huck entering its final two weeks of the year, culminating in the “Dança dos Famosos” finale on December 7th. Band employees will be celebrated on December 11th with a performance by Turma do Pagode and a talent show.SBT is reportedly recruiting talent from TMC radio (formerly Transamérica) for its new news channel, SBT News, launching december 15th. early recordings of Globo’s upcoming 7pm soap opera, “Coração Acelerado,” have drawn comparisons between Letícia Spiller and Paula Fernandes, hinting at a country music theme.
