Gmarket Bolsters Mobile experience with Enhanced Item Detail Views
Seoul,South Korea - September 13,2025,07:23:07 KST – Gmarket,a leading South Korean e-commerce platform operated by eBay Korea,is refining its mobile user experience with updates focused on richer item descriptions accessible through expanded image functionality. The changes, implemented September 12, 2025, aim to address user feedback regarding product data and drive increased engagement within the Gmarket mobile app.
The core of the update centers on a new “click-to-reveal” feature.Users can now access more detailed product descriptions by simply clicking on an item’s image. Previously, this information was less prominently displayed, requiring users to navigate to separate sections within the product page. This enhancement is intended to provide a more seamless and informative shopping experience,particularly for mobile users who represent a significant portion of Gmarket’s customer base. Gmarket has also implemented visual cues-pop-up notifications-to inform users about wishlist and shopping cart actions, enhancing immediate feedback on their activity.
The move comes as mobile commerce continues to dominate the South Korean retail landscape.According to Statista, mobile shopping accounted for over 65% of all online retail sales in South Korea in 2024. Gmarket,competing with platforms like Coupang and Naver Shopping,is continually seeking ways to optimize its mobile offerings to retain and attract customers. The platform’s parent company, eBay Korea, has invested heavily in mobile-first strategies across its portfolio in recent years.
The updates also include ongoing technical maintenance and tracking snippets for analytics and advertising purposes, including integration with DoubleClick for campaign measurement. These elements, while not directly customer-facing, are crucial for Gmarket’s data-driven approach to platform betterment and marketing effectiveness.
