Geely Launches Ex5 and Starray Em-I in Italy with Competitive Pricing & Extended Warranties
Rome, Italy – September 23, 2025 – Geely has officially entered the Italian market with the introduction of two electric vehicle models: the Ex5 compact SUV and the Starray Em-I, a fully electric offering. The launch signals a growing commitment to EV expansion within Europe and provides Italian consumers with new options in the rapidly evolving electric vehicle landscape.
The arrival of the Geely Ex5 and Starray Em-I comes as italy accelerates its transition towards electric mobility,spurred by government incentives and increasing environmental awareness. These new models aim to capture a segment of the market seeking affordable, well-equipped electric vehicles backed by a comprehensive warranty. Geely’s entry is expected to intensify competition among existing EV brands in Italy, perhaps driving down prices and accelerating adoption rates.
The Geely Ex5 is available in Italy starting at 38,900 euro. The Starray em-I, offered in Pro and Launch Edition configurations, begins at 34,900 euro. Both vehicles are positioned as accessible entry points into the electric vehicle segment.
Geely is further bolstering consumer confidence with a robust warranty package: a standard 6-year vehicle warranty, complemented by an 8-year warranty specifically covering the battery. This extended battery warranty addresses a key concern for potential EV buyers regarding long-term battery health and replacement costs.
