South Korea Tops List as Aussies Shift Travel focus to Asia
SYDNEY, AUSTRALIA – October 9, 2025 – Australian travellers are increasingly setting their sights on Asia, with South Korea emerging as the premier destination for 2025. A recent ranking reveals a critically important shift away from customary European hotspots, as Southeast Asian countries also gain popularity among Aussie tourists.
The trend reflects evolving travel preferences and potentially economic factors influencing holiday choices. This surge in interest for Asian destinations presents opportunities for tourism industries in those regions while signalling a potential recalibration of travel patterns for Australian citizens. The ranking, compiled based on travel data and expert insights, offers a glimpse into the future of Aussie outbound tourism.
Leading the pack, South Korea secured the number one spot, captivating travellers with its dynamic blend of modern innovation and ancient traditions. Following closely, Thailand claimed second place, maintaining its appeal with its renowned beaches and vibrant culture. Vietnam secured third, while Japan landed in fourth, continuing to draw visitors with its unique experiences.
A three-way tie for fifth place highlighted the diversity of preferred destinations. Hong Kong, famed for its skyline and culinary scene, shared the position with Rajasthan, India, celebrated for its majestic palaces and forts. Phuket, Thailand, rounded out the top five, offering a classic tropical getaway with its white-sand beaches and turquoise waters.
