FIFA World Cup 2026: Business Guide for Boston | Licensing & Support

Seven matches of the FIFA World Cup 26™ will be held at Gillette Stadium in Foxborough, Massachusetts, rebranded as Boston Stadium for the tournament, between June 13 and July 9, 2026. The announcement follows a license grant by the Foxborough Board of Selectmen, paving the way for the stadium to host games, according to reporting from AOL.com.

Massachusetts is preparing for an influx of international visitors and a boost in economic activity as a result of hosting the matches. State officials have awarded $10 million in grants to support events related to the World Cup, NBC Boston reported. The funds are intended to assist communities prepare for and capitalize on the economic opportunities presented by the tournament.

Businesses planning to operate during the World Cup are receiving guidance from the City of Boston regarding potential impacts and opportunities. Businesses that regularly show sporting events on television are permitted to broadcast World Cup matches without obtaining a specific FIFA Public Viewing License, though regulations apply to marketing and ticketing. Businesses can similarly explore adjusting their operating hours to coincide with key matches, with a defined procedure for requesting extensions.

The City of Boston is actively soliciting input from businesses to understand their needs and interests related to the World Cup. A brief survey is available for businesses to indicate their level of involvement and identify areas where the city can provide support. The Boston Licensing Board, Office of Nightlife Economy, and Office of Small Business are offering bi-weekly office hours to assist businesses with their planning. Interested parties can sign up for these sessions.

Businesses with questions about extending their operating hours are encouraged to contact the City of Boston at 617-635-4170 or [email protected].