Basel, Switzerland – 2024/10/26 – Reisebüro Stiefvater launched its inaugural “Festival der Reisen” today, a strategic move to invigorate travel enthusiasm amidst the rise of digital booking platforms. The event, held in Basel, aims to reconnect potential travelers with the personalized service and expertise of a traditional travel agency.
The initiative comes as the travel industry navigates a landscape increasingly dominated by online options and artificial intelligence. According to Geschäftsführer [Geschäftsführer’s name not provided in source], the festival is a deliberate effort to offer a “real” option, fostering a tangible experience and strengthening the Reisebüro Stiefvater brand. The company is targeting approximately 3,000 attendees, but views the event’s success not solely on volume, but on converting interest into bookings.
The festival garnered positive feedback from exhibitors, many of whom have established long-term relationships with Reisebüro Stiefvater.The company’s managing director noted a ”genuine trust” from partners, built on years of professional collaboration. Customers have also responded with interest to the declaration.
While organizers are prepared for around 3,000 guests, they emphasize that quality over quantity is key. “if 200 people come and 150 book cruises, that would be perfectly acceptable,” the Geschäftsführer stated. The primary goal is to inspire travel plans and reinforce the value of utilizing a dedicated travel agency.
reisebüro Stiefvater will evaluate the event’s overall success following its conclusion to determine if it will become an annual fixture. Further information about the “Festival der Reisen” is available at https://reisebuero-stiefvater.de/festival-der-reisen/. The event was reported by Sabine Schreiber-Berger.
