Exeter Chiefs and Racecourse Media Group secure new sports deals
Exeter Chiefs has partnered with DGM Ltd as its official grounds partner, joining a series of major sports rights and partnership extensions across rugby union, British horse racing, and American football.
Exeter Chiefs Launches Sandy Park Maintenance Series With DGM Ltd
Exeter Chiefs launched a video series highlighting the intensive work required to maintain the professional rugby playing surface at Sandy Park, sportindustry.co.uk reported. The club finalized an agreement with DGM Ltd, formerly Devon Garden Machinery, to serve as its official grounds partner for the rugby season.
The partnership brings machinery, servicing, and technical support to the club grounds team as they manage pitch preparation, aeration, drainage, feeding, line marking, and turf health under varying weather conditions.
Pitch quality remains a central focus for elite rugby venues hosting both Gallagher Premiership fixtures and international matches, such as the recent sold-out Red Roses fixture against Canada.
Racecourse Media Group Extends 33 Shareholder Agreements Through 2033
Racecourse Media Group (RMG) secured long-term extensions to the media and data rights agreements of 33 British racecourse shareholders, running through December 31, 2033, sportindustry.co.uk reported. The renewal covers streaming, direct-to-home broadcasting, terrestrial television, international betting, and pre-race and race-day data rights ahead of the prior expiration date in December 2028.
The portfolio secures broadcast rights for major events including the Randox Grand National, Boodles Cheltenham Gold Cup, Betfred Derby, Qatar Sussex Stakes, and Juddmonte International Stakes through at least 2034. The participating courses include Jockey Club Racecourses, York, Goodwood, Ayr, and 16 independent tracks.
Outgoing RMG Chair Conor Grant stated that the collective commitment is a powerful endorsement of the racecourse ownership model created in 2004. RMG CEO Nick Mills added that every pound of profit generated by the business is returned to racecourses to support prize money, facilities, and investment across the sport.
STRAUSS Extends NFL International Partnership to London and Munich
Workwear manufacturer STRAUSS extended its NFL partnership across the 2026 International Games schedule, sportindustry.co.uk reported. The agreement covers activations at the NFL London Games at Tottenham Hotspur Stadium on October 4 and October 11, alongside the NFL Munich Game on November 15, following an appearance at the NFL Melbourne Game in September.
STRAUSS CEO and Chief Brand Officer Henning Strauss stated that American football connects people far beyond the United States, pointing to Melbourne as a milestone in the company’s journey to Australia before carrying that momentum to London and Munich.
England Netball Renews Period Care Partnership With Here We Flo
England Netball and the Netball Super League extended their partnership with Here We Flo to supply period care products at major events, grassroots competitions, and youth tournaments, sportindustry.co.uk reported. The agreement ties into England Netball’s NETBALLHer initiative, which aims to support women and girls across different life stages and address research indicating that 42 percent of girls aged 12 to 14 avoid sport while on their period.
Products will be distributed at events such as the Vitality Netball Horizon Series at London’s Copper Box Arena, alongside junior national finals and league playoffs.
Disclaimer: The insights provided in this article are for informational and entertainment purposes only and do not constitute medical advice or sports betting recommendations.