SANTA CLARA, Calif. — Pure Storage has rebranded as Everpure, marking a significant strategic shift for the data storage company after sixteen years in operation. The move, announced February 23, 2026, coincides with the acquisition of data intelligence firm 1touch and the completion of a record-breaking fiscal quarter, generating $1.06 billion in revenue.
The rebrand signals Everpure’s ambition to move beyond traditional storage solutions and position itself as a key player in enterprise AI data management. According to CEO Charlie Giancarlo, the “storage” label had turn into a barrier to engaging with key decision-makers responsible for data management, data security, and AI strategy. “Storage in our name was actually holding us back from having conversations with those other people,” Giancarlo stated during the company’s FY2026 Q4 earnings call. “Those other personas would say, ‘I don’t manage storage. I don’t need to speak to these people.’”
The shift reflects a broader industry trend as organizations grapple with the demands of artificial intelligence and the need to unlock the value of their data. Everpure’s Q4 revenue represents a 20% year-over-year increase, with full fiscal year growth at 16%, exceeding initial guidance of 11%. The company projects a 28% year-over-year growth in Q1 of fiscal year 2026 and anticipates full-year growth of 19%.
The acquisition of 1touch is central to Everpure’s strategy. 1touch specializes in data discovery and classification, identifying data repositories, understanding data context, assessing security, and detecting sensitive information. This capability aims to address the challenges of preparing operational data for analytics and AI, a process traditionally hampered by lengthy and manual extract, transform, and load (ETL) procedures. Everpure intends to add context and meaning to data at the point of creation, enabling real-time or near-real-time AI applications.
Everpure’s investment in research and development also underscores its commitment to innovation. The company now invests more in data storage and management research than any competitor, a move intended to drive continued product differentiation. The company’s hyperscaler business is also maturing, with expectations to deliver double-digit exabytes in calendar 2026, a substantial increase from the previous year, and maintain gross margins between 75% and 85%.
The competitive landscape in the data management space is intensifying. NetApp is repositioning itself as an “intelligent data infrastructure” company, while Dell Technologies is expanding its offerings to include AI and analytics workloads. Still, Everpure differentiates itself through a combination of infrastructure scale, hyperscaler relationships, and its expanded capabilities stemming from acquisitions like Portworx and 1touch, creating an integrated stack spanning container orchestration, consumption flexibility, and AI-readiness.
The acquisition of 1touch has been lauded by the company it was acquired by. Ashish Gupta, author of a blog post on 1touch.io, stated that the acquisition is “a strong validation of our vision and the technology we’ve built.”
