Evangelion: 1.0 Ichiban Kuji Generates Massive Buzz for Rei Ayanami Prize
The collection drops amid a broader seasonal push for the franchise, including upcoming themed summer events scheduled at Small Worlds Tokyo. Those physical installations are slated to feature comprehensive displays of historical theatrical posters alongside the newly revealed lottery merchandise, creating an integrated retail and exhibition ecosystem for visitors during the peak summer holiday period.
Lineup Details and Collector Response
The newly publicized Ichiban Kuji lineup centers heavily on iconic visual touchstones from the feature film. Alongside the headline Rei Ayanami figure—which prompted widespread social media declarations of “It’s Rei!” and vows from fans to keep drawing until winning—the assortment includes a Misato Katsuragi figure capturing a specific reference to “that photograph,” paired with scene-based clear file sets featuring memorable continuity frames from the production.
The physical exhibition integration at Small Worlds Tokyo functions as a localized experiential anchor, pairing the lottery items with exclusive menus and original goods.