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EU App Store: Non‑Trader Apps Removed – Apple Requires Trader Status

February 10, 2026 Rachel Kim – Technology Editor Technology

As of today, Apple has removed apps lacking verified trader status from the App Store within the European union (EU).​ This action is a direct response to ‍new requirements outlined in the⁣ Digital Services Act (DSA),​ a landmark piece of EU legislation designed‌ to create a ‌safer and⁣ more accountable online habitat.

The DSA⁢ mandates that online platforms,including ⁢app stores,no who their⁢ users are,especially ⁢those offering ⁣goods or services within the EU. ⁢ To comply, developers must identify themselves ⁤as “traders” – ⁣a legal designation for those engaged in commercial activity – and provide specific information to‌ Apple for verification. Account Holders or Admins within the Apple Developer Program are responsible for entering this status within⁣ App ‍Store Connect.

This isn’t simply a matter of⁣ ticking a box.The DSA aims to increase transparency​ and accountability for​ businesses operating online, protecting consumers from illegal content and counterfeit goods. By ⁤requiring trader status verification, Apple ​is ensuring that app developers are identifiable and can be held​ responsible ​for their offerings.

Apps that‍ haven’t submitted ‌and had their trader status verified will⁣ remain unavailable for⁢ download and updates in the EU⁢ until compliance is achieved. This impacts a ⁢wide range of developers,⁢ from large corporations‌ to‌ individual creators offering⁣ in-app purchases or paid services.

Further information on what constitutes a ⁢“trader” ⁢and detailed instructions on how to enter⁣ your status in App Store Connect are available ​on⁢ Apple’s‌ developer website. Developers are urged⁤ to review these resources and promptly submit the⁣ required information ⁣to​ restore access ⁣to their apps for EU⁢ users.

The implementation of the⁢ DSA and Apple’s response represent a meaningful shift in ​the regulatory landscape⁣ for app⁢ distribution‌ in Europe. It signals a broader trend towards increased scrutiny of online platforms ​and a greater ‍emphasis ‍on consumer‌ protection and responsible business practices.

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