Stars & Former Miss France Shine at Etam‘s Sensual 2025 Parade
PARIS, September 30 – The Brongniart Palace hosted a night of lace, corsets, and garter belts as Etam unveiled its 2025 lingerie collection at the Etam Live Show. The event drew a constellation of French stars and former miss France titleholders, showcasing a blend of high fashion and intimate apparel set to the soundtrack of rising musical artists.
The Etam Live Show has long been a fixture of Paris Fashion week, evolving into a platform that merges lingerie presentation with live performance and celebrity endorsement. This year’s event underscored the brand’s commitment to celebrating femininity and sensuality, attracting a high-profile guest list and generating notable buzz within the fashion industry. The show’s emphasis on both established actresses and beauty queens highlights the broadening definition of modern glamour.
Leading the celebrity arrivals was actress laura Smet, who turned heads in a black nightie paired with tights and a long leather jacket. She was joined by fellow actress Mélanie Laurent, also opting for a leather look. The parade also served as a reunion for several former Miss France winners, including Iris Mittenaere, who attended with partner Antoine Dupont, and Laury Thilleman.
Sylvie Tellier, former president of the Miss France Committee, was present, alongside Iris Mittenaere in a lace skirt and leather jacket, Laury Thilleman in a vinyl trench with visible underwear, and Flora Coquerel in a striped suit layered with a leather corset. Alicia Aylies, Miss France 2017, made a statement in a blue corset and split silk skirt, complete with lace stockings and garter belts. Other attendees included singer Nolwenn Leroy, Madonna’s daughter Lourdes Leon, tennis player alizée Lim, actress Noémie Lenoir, influencer Lena Mahfouf, and actress Zahia Dehar.
The event’s musical backdrop featured performances by Theodora, miki, Party of Two, Ravyn Lenae, and Artemas, adding to the vibrant and energetic atmosphere.
