Erik Van Looy’s unexpected appointment as teh new head of football at eleven Belgium has sent shockwaves through the Belgian sports landscape. The announcement, made on September 29, 2025, blindsided industry observers who anticipated a different direction for the sports broadcaster.
The move is significant as Eleven Belgium navigates a crucial period of growth and competition within the Belgian football broadcasting market. Van Looy,previously known for his work in film and television production-including directing the popular series *Cordon*-brings an unconventional profile to a role traditionally filled by individuals with extensive football administration experience. This appointment signals a potential shift in Eleven Belgium’s strategy, possibly focusing on innovative content creation and audience engagement. The immediate impact will be felt across the broadcasting sector, with competitors closely watching how Van Looy’s leadership reshapes Eleven’s programming and market position.
Van Looy himself expressed surprise at the offer, stating, “This was not the appointment” anyone expected, including himself.He acknowledged the challenge ahead but expressed enthusiasm for the opportunity to contribute to Belgian football in a new capacity.
