Erfurt Auto Show 2027 to Feature Showcars, EVs and Tuning Trends

The Messe Erfurt will transform into a major automotive exhibition space from January 29 to 31, 2027, bringing showcars, electric vehicles, and tuning trends to Thuringia.

Tickets for the annual event went on sale on November 1, t.akt Magazin reported. Organizers laid out the initial program highlights for the regional trade fair, which covers more than 24,000 square meters.

Hall 1 and Hall 2 will host series production vehicles, new releases, and alternative drive systems, according to the organizers. Visitors will find electric models including the BMW i3, the BMW iX5, the Škoda Epiq, and the Škoda Peaq. Honda brings the Prelude for sports car enthusiasts, while Mercedes-Benz plans to present the updated S-Class, the new C-Class, and the VLE.

JAC Motors announced a new pick-up available as a hybrid for early 2027 alongside further electric models, while KGM brings NOMAD special editions of the Tivoli and Korando.

Hall 3 turns away from range and efficiency to focus on tuning, showcars, and the community. Exhibitors will display suspension systems, rims, detailing supplies, and merchandise. Visitors helped choose the vehicle lineup through social media voting campaigns ahead of the event.

Outdoor areas feature an offroad course where visitors can ride alongside experienced drivers, alongside drift shows and stunt demonstrations. Regional dealerships will offer direct model comparisons and test drives on site, while the Kfz-Landesverband Thüringen organizes apprenticeship initiatives for those interested in automotive trades.

Families can visit racing simulators, walking acts, and various shows. Doors open on Friday from 12 p.m. to 8 p.m. and on Saturday from 9 a.m. to 6 p.m. at Gothaer Straße 34.

Disclaimer: The views and cultural analyses presented in this article are for informational and entertainment purposes only. Information regarding legal disputes or financial data is based on available public records.