Emirates GBR SailGP Team Announces Multi-Year Partnership with EQT
EQT Secures Long-Term Partnership with Emirates GBR Through 2030
The Emirates Great Britain SailGP Team has locked in a multi-year partnership with global investment organisation EQT that stretches until 2030. Under the official agreement, EQT steps in as the team’s official private markets partner across every global SailGP championship event. The arrangement places prominent EQT branding directly onto the F50 catamaran, alongside dedicated hospitality and stakeholder engagement opportunities.
Aligning Brand Platforms and Global Wealth Strategies
The collaboration locks step with EQT’s global brand platform, ‘Better Never Ends’, just as Emirates GBR gears up to return to action at the Emirates Great Britain Sail Grand Prix.
For Peter Beske Nielsen, Head of Global Wealth Solutions at EQT, building brand awareness is a sharp strategic priority. The firm is actively broadening its investor base while individual investors increasingly seek access to private markets. SailGP offers a high-visibility platform reaching audiences across key global markets for the financial firm.
Chasing Marginal Gains on the Water
Sir Ben Ainslie, CEO and Team Principal of the Emirates GBR SailGP Team, emphasized that both organizations share a drive for continuous improvement through innovation, performance, and teamwork.
Ainslie noted that EQT’s philosophy reflects what it takes to succeed in SailGP. In competitive fleet racing, marginal gains, constant innovation, and performing under pressure make all the difference.
Engineering Performance and Logistics
Just as elite sailors rely on strict training regimens and specialized sports medicine clinics to manage athletic strain, modern sailing syndicates depend on precise engineering data and real-time telemetry to optimize hull performance on the water. The partnership positions both entities for long-term collaboration on and off the water as the global championship schedule unfolds through the end of the decade.
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